"LIFE GOES ON"
Illinois Organ and Tissue Donor Campaign


PLAY

"WAITING IN VAIN"

Every year, thousands die waiting for an organ donation. Don't take that lightly, one of the people we filmed for this PSA passed away within a month of filming.

Each person featured is actually waiting for an organ donation in this slice of life, it could be anybody, spot.

The Bob Marley Foundation donated the song "Waiting in Vain" to dramatize the wait.

The campaign has a $1.75 million media buy and airs statewide on TV and in movie theaters during April Organ Donor Month. S2 finished for agency Adelstein/Liston.

AGENCY: ADELSTEIN | LISTON